Direct visualization of your recombinant protein
The Cherry™Express kit allows expression and direct visualization of your protein of interest during the whole process of protein production and purification without the need for any special requirements or reagents. When using the Cherry™Express vector, your gene of interest is fused to a small sequence encoding a red polypeptide (heme binding part of cytochrome, 11 kDa) providing a visual aid for estimating expression level and solubility: bacteria expressing the fusion protein are red when the fused protein is soluble. | 
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Easy quantification of the protein of interest
When using the Cherry™Express, it is possible to quantify the protein concentration at any step (from protein production to the end of purification process): a simple absorbance measurement at 413 nm allows specific and accurate calculation of the target protein concentration. Watch the video!!!

Easy-to-follow purification steps
The red color constitutes a visual marker throughout protein purification. Concentration of the fusion protein can be determined easily by spectral measurement at 413 nm (before and after purification). After purification, the tag can be cleaved using Enterokinase (a recognition site is inserted at the C-terminal end of the tag sequence).

Rapid screening and optimization of protein expression

The Cherry™Express system is convenient for rapid screening and optimization of protein solubility. You can visualize “on live” the expression of your protein under different conditions (temperature, time…). You just need to follow the OD at 413 nm! You don’t need to lyse cells and follow the purification process to know if your protein is expressed or not.
Increase the solubility of your protein!
As lack of solubility is a major problem when expressing recombinant protein in E. coli. When using the Cherry™Express vector, your gene of interest is fused to a small sequence encoding a red polypeptide (heme binding part of cytochrome, 11 kDa). This Cherry™ tag is highly soluble and thus, can increase the solubility of target proteins.
